In Support of World Earth Day on April 22: Women’s premium denim brand, Level 99 brings together legendary photographer, Mick Rock with its Eco-Collection brand ambassador, supermodel and philanthropist, Petra Nemcova. Rock who is known for his iconic images of David Bowie, Lou Reed and Iggy Pop, photographed Nemcova wearing designs from the Eco- Forever Black and Eco-Forever White micro-collections; sustainable products that use innovative manufacturing techniques, using fewer resources while generating groundbreaking results. Designs from both capsule collections will not fade or discolor from regular washing and only require a fraction of water to produce in comparison to a regular pair of jeans. The Forever Eco-Collections offer on-trend flattering silhouettes from: high-rise skinny, wide leg, gaucho and flares among other styles.

World Earth Day celebrates its 46th year as a movement that ignites passion and motivates people to take action toward environmental issues.

In their ongoing commitment to environmental awareness, Level 99 continue to offset all the carbon generated from its Eco-Collections for the entire lifespan of the product.


Bazzar Petra Image


BTS of our recent Earth Day shoot with Petra:

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