To celebrate World Earth Day on April 22nd, we teamed up with legendary photographer Mick Rock and supermodel Petra Nemcova to bring awareness to our efforts to combat denim’s traditionally and environmentally strenuous process by making more sustainable and higher quality denim. Stay tuned for more content on this campaign.

Saving The Earth, One Butt at a Time

There’s more to denim than just great looking fabric that hugs your butt better than a boyfriend ever could, and there’s more to life than just looking good. We have a responsibility to keep you looking your best whilst minimizing the impact on the environment, and that starts with our manufacturing processes:

Less Water, Less Waste

A lot of water goes into making denim, making it a taxing process on the environment, especially here in California. To combat this, we use a state of the art laundry system that reduces and recycles water that is typically wasted in traditional production. 

We approach the traditional denim manufacturing process from an eco-conscious perspective through the use of natural dyes that steer away from dangerous chemicals, reduce even more water usage, cotton waste, and energy usage. Then, to achieve our unique washes, we also use ozone and denim laser systems to steer away from chemicals and dyes entirely. 

Sustainable Style:

Not only do we believe in timeless styles, but we also believe in sustainability. 90% of our product line contains Tencel and Modal—sustainably harvested and fully biodegradable fibers. The fibers that make up our denim come from sustainable forests with trees that regrow on their own naturally, leaving no need to replant trees after harvesting. 

Carbon Conscience Community: 

Most people are aware of denim’s harmful impact to our planet due to its chemical dyes and large usage of water, but did you know that denim also leaves a carbon footprint on the Earth? The traditional manufacturing process of denim uses electricity, and electricity generates carbon. The traditional logistics and shipping of denim also use fossil fuels that generate even more carbon. Because carbon emissions are inevitable in our everyday lives, we cannot proactively reduce the carbon we’re generating. We can however do our part to offset that carbon we generate, and we do this with the help of TerraPass through our Forever Black and Forever White Collections. With every purchase from this collection, our customers are automatically enrolled in the Carbon Conscious Community, where their purchase goes towards the planting of trees, gas capture projects, and renewable energy such as solar and wind—all of which work to offset the carbon we create while manufacturing our denim. Together, we can do our part to minimize our carbon footprint on our planet.

With every purchase of our denim, the environment wins...and so does your butt!

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More about our Carbon Off-Setting Project : With help from TerraPass, the world’s leading emissions off-setting experts, Level 99 is funding projects around the USA to neutralize the emissions generated by manufacturing and use of our product. Together, Level 99 and TerraPass estimated how much carbon is generated through production, logistics and consumer use and decided to take action: Starting last Earth Day, and continuing Level 99 will off-set the emissions for every pair of Forever Black and Forever White Collection jeans sold.

About TerraPass: We are proud to be working with TerraPass, the world’s leading carbon off-setting experts and their on-going effort to curb greenhouse gas emissions across the USA and world. Their incredible mission traverses many ecological projects including emissions off-setting, water reduction, gas capture, and other crucial areas that are so desperately needed. To learn more about TerraPass, check out their website here.